SARASOTA – When Black Cow Press editor Garland Pollard left his position editing Florida tourism publications, he kept getting bombarded with Florida press releases and story ideas.

While he turned some of them into stories for his freelance writing, he realized that there were hundreds more story ideas that ought to be posted.

He wondered if there wasn’t an easy way to put it all together, aggregating content from press releases and other travel sites with his own stories, ideas and blogposts.

The result? FloridaSnapshot.com, a compendium of funky stuff about Florida. Built on a simple WordPress platform (shhh….that means it’s really a blog), it’s as easy to update as a blog, but it performs the function of a state travel magazine, and looks like something far larger. It’s built on the stupendous Brian Gardner’s Revolution WordPress theme, but customized with some individual elements.

We would advise any travel writer, restaurant or hotel to have their own, if only to put their own spin on the way they see the world. The themes can also be used for retail shops, apartment complexes and non-profits.

It’s the future of the web, where everyone, and every organization, has their own personal magazine. Talk to us at (703) 745-8602 and we talk about how we can build one for your company, city or non-profit, lick-ety split.

See more at www.floridasnapshot.com