BlackCowPress
Web Strategy, Web Content Management
Categories: Content Development, Web | 1 Comment

Does it load quickly? Do you have analytic software installed so you know where your traffic originates and what they are looking for? Do you have all the pages up that you need?

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FALLS CHURCH – When a leading Washington, D.C.-area non-profit needed help building a site for its new greenhouse gas emissions analytic program, it looked to us.
We developed a news headline service for them, as well as a content plan to help position their research work in this new era of social media.
The addition of content [...]

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SARASOTA – When a Florida apartment complex needed an image on the web, Black Cow Press gave them a simple solution. The apartment complex, just a stone’s throw from Siesta Key, only had about a dozen units, and didn’t have the size or scale to afford a big, e-commerce site.
The solution? A five-page guide to [...]

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If you are trying to tell your company’s story on the web, it is less important where the information appears than what the information is.
That’s the thesis behind web syndication, and if your company is not doing it, you are missing out. At right, the syndicated version of BrandlandUSA, which appears on the Chicago Sun-Times [...]

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Today, with the internet, the old stories of advertising are just as valid as ever. But what is unique about today is the ability of the web to allow consumers to make their own stories, and define YOUR brand the way THEY want.

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It was a post 9/11 recession and Richmond Guide publisher John-Lawrence Smith came to Black Cow Press editor Garland Pollard with a proposition.
Why not start a state magazine?
His first reaction. You’re nuts! And then, after thinking about it for about a day, he realized it was an excellent idea. They did it on a TINY [...]