Content can move between mediums, embracing the strength of each.
The first project of Black Cow Press was the Richmond Great Eats Directory. It was a simple concept, namely a printed restaurant guide to the Richmond-Petersburg radio market.
Black Cow Press sold the advertising, and WRVA sold the distribution, which it then promoted on the air.
A win [...]

It was a post 9/11 recession and Richmond Guide publisher John-Lawrence Smith came to Black Cow Press editor Garland Pollard with a proposition.
Why not start a state magazine?
His first reaction. You’re nuts! And then, after thinking about it for about a day, he realized it was an excellent idea. They did it on a TINY [...]