BlackCowPress
Editorial Content and Marketing Strategy for the Web and Print
Categories: Newspaper, Radio, Social Media, Web | Add a Comment

It’s a joke inside the newspaper industry, but it’s true. The main reason many tired old people take tired old newspapers is the obituary page. They need to know if their friends are dead, and if they didn’t need to know that, they might not feel like they have to take the paper. It’s useful [...]

Categories: Newspaper | Add a Comment

We are old school newspaper people. Before the 1970s, newspapers were packed with local information and long stories. We still think that’s the future of the newspaper; it has to be about giving people what is best about a newspaper.
If there are some who dare to actually see a future in newspapers, I suggest that [...]

Categories: Newspaper, Web | Add a Comment

Imagine your city without a daily paper. Newspaper publishers, editors, managers and owners are worrying, not only about having to lay off staff, but who will cover the community in a meaningful way.
In Economics 101, it’s the classic “free rider” problem. Who will attend planning meetings and the statehouse? Who will investigate police and crime? [...]

Categories: Content Development, Newspaper | 2 Comments

Newspaper account representatives have always turned to special sections when regular page revenue is slow. And there is good reason why; it gives the paper a reason to market to new audiences that don’t use the paper.
Black Cow Press believes these sections are more important than ever. But beware; you must be careful that you [...]

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The weekly newspaper is thriving in the era of the Internet.
The reason? It provides local news and a singular focus on the community. It also puts advertising in a place where it is not intrusive. Instead, surveys show that again and again, one main reason readers like newspapers is the advertising.
We’re experienced in newspapers, whether [...]