It’s a joke inside the newspaper industry, but it’s true. The main reason many tired old people take tired old newspapers is the obituary page. They need to know if their friends are dead, and if they didn’t need to know that, they might not feel like they have to take the paper. It’s useful [...]

Content can move between mediums, embracing the strength of each.
The first project of Black Cow Press was the Richmond Great Eats Directory. It was a simple concept, namely a printed restaurant guide to the Richmond-Petersburg radio market.
Black Cow Press sold the advertising, and WRVA sold the distribution, which it then promoted on the air.
A win [...]