It’s a joke inside the newspaper industry, but it’s true. The main reason many tired old people take tired old newspapers is the obituary page. They need to know if their friends are dead, and if they didn’t need to know that, they might not feel like they have to take the paper. It’s useful [...]

Churches are taking advantage of all of the new media. The reality? If there were still religion writers at daily papers (which there are aren’t) you wouldn’t need them to tell your story as churches have all the tools they need to get the word out on the web.
Remember. Each time you post something on [...]

So someone has suggested that your company needs a “social media” strategy. Whoa daddy. We’ve seen over and over that companies don’t understand it. They either over-estimate it and make it too complex or under estimate how difficult it is.
From working in social media for the last three years, we’ve gathered our Five Fallacies. Hope [...]

FALLS CHURCH – When a leading Washington, D.C.-area non-profit needed help building a site for its new greenhouse gas emissions analytic program, it looked to us.
We developed a news headline service for them, as well as a content plan to help position their research work in this new era of social media.
The addition of content [...]

Most small and medium-sized businesses are now thinking about SEO, or search engine optimization. Some still don’t know the basics. Many firms will tell you that they have the magic answer.
There is no magic answer. SEO is not a science. Google changes its methods all the time; Search Engine Optimization, while it has a fancy [...]

If you are trying to tell your company’s story on the web, it is less important where the information appears than what the information is.
That’s the thesis behind web syndication, and if your company is not doing it, you are missing out. At right, the syndicated version of BrandlandUSA, which appears on the Chicago Sun-Times [...]

Facebook is combines the immediacy of the web with the hyper-local aspects of the old-time weekly newspaper. It is a powerful community, and a marketer’s dream.
How best to attack it? It’s easy to set up pages and posts, but what’s the next step?
Try building an application related to your industry. For our website BrandlandUSA.com, we [...]