There is always discussion with big newspapers that somehow aggregator websites like Drudge Report and Huffington Post and even Google News “steal” legitimate news gathered by “real” news organizations. Somehow the accumulated Google News/aggregator synopsis is a theft, they believe.
Frankly, I believe this mostly comes from legal departments, who are older, and do not understand [...]

It’s a joke inside the newspaper industry, but it’s true. The main reason many tired old people take tired old newspapers is the obituary page. They need to know if their friends are dead, and if they didn’t need to know that, they might not feel like they have to take the paper. It’s useful [...]

Churches are taking advantage of all of the new media. The reality? If there were still religion writers at daily papers (which there are aren’t) you wouldn’t need them to tell your story as churches have all the tools they need to get the word out on the web.
Remember. Each time you post something on [...]

Building your brand name used to be about running commercials. No longer.
Today, with new technology, you still need to run commercials and do in-store, and all those other things. But now, you need to do other things, including posting content about your company on the web.
One of the easiest ways to do it is through [...]

Imagine your city without a daily paper. Newspaper publishers, editors, managers and owners are worrying, not only about having to lay off staff, but who will cover the community in a meaningful way.
In Economics 101, it’s the classic “free rider” problem. Who will attend planning meetings and the statehouse? Who will investigate police and crime? [...]

The house museum was once the center of pop culture history in the U.S. But today, once notable places like Colonial Williamsburg’s Carter’s Grove have been shut down and de-accessioned, and house museums across the U.S. and Britain are struggling or closing.
I do not share the doom. I see the damage as entirely self-inflicted. Overly [...]

Below are a few ideas and best practices; talk to us if you need some guidance on setting up an internal or external program.

If you sell clothes, talk about clothing. If you sell hardware, teach people how to build things.

Does it load quickly? Do you have analytic software installed so you know where your traffic originates and what they are looking for? Do you have all the pages up that you need?

FALLS CHURCH – When a leading Washington, D.C.-area non-profit needed help building a site for its new greenhouse gas emissions analytic program, it looked to us.
We developed a news headline service for them, as well as a content plan to help position their research work in this new era of social media.
The addition of content [...]