BlackCowPress
Web Strategy, Web Content Management
Categories: Content Development, Web | Comments Off

Yes, you have a company website. But do you need a second site for an individual brand, office, subsidiary or product?
Think about starting anew, and leaving your old one be.
Think about a micro site as a companion to your main website. Micro-sites typically cost than $5,000, and can be done with our freelance network [...]

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Ralph Waldo Emerson, in his Essay on Compensation, wrote:
The law of nature is, Do the thing, and you shall have the power; but they who do not the thing have not the power.
This quote works on so many levels. But it is most appropriate to web content, and company blogs. If you want to [...]

Categories: Web | 1 Comment

A few new website’s I’ve seen. Some aren’t really a secret, and some are very old, but all worth a mention:

Spigit: I love Spigit, and learned about it through Hugh Carpenter’s blog (he is V/P of product). I would love to see how it works at a big company. Basically, it is sort of a [...]

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We’ve seen a few websites that merit mention:

Wufoo is an online html form builder from Tampa’s Infinity Box. It makes it easy to have all sorts of forms, ordering and such without a developer. Building forms is fun!
Sitepoint.com profiled the “must have” chrome extensions, including Firebug Lite, Resolution Test and Eye Dropper.
Fast Pencil is a [...]

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There is always discussion with big newspapers that somehow aggregator websites like Drudge Report and Huffington Post and even Google News “steal” legitimate news gathered by “real” news organizations. Somehow the accumulated Google News/aggregator synopsis is a theft, they believe.
Frankly, I believe this mostly comes from legal departments, who are older, and do not understand [...]

Categories: Newspaper, Radio, Social Media, Web | 1 Comment

It’s a joke inside the newspaper industry, but it’s true. The main reason many tired old people take tired old newspapers is the obituary page. They need to know if their friends are dead, and if they didn’t need to know that, they might not feel like they have to take the paper. It’s useful [...]

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Churches are taking advantage of all of the new media. The reality? If there were still religion writers at daily papers (which there are aren’t) you wouldn’t need them to tell your story as churches have all the tools they need to get the word out on the web.
Remember. Each time you post something on [...]

Categories: Content Development, Web | 1 Comment

Building your brand name used to be about running commercials. No longer.
Today, with new technology, you still need to run commercials and do in-store, and all those other things. But now, you need to do other things, including posting content about your company on the web.
One of the easiest ways to do it is through [...]

Categories: Newspaper, Web | Add a Comment

Imagine your city without a daily paper. Newspaper publishers, editors, managers and owners are worrying, not only about having to lay off staff, but who will cover the community in a meaningful way.
In Economics 101, it’s the classic “free rider” problem. Who will attend planning meetings and the statehouse? Who will investigate police and crime? [...]

Categories: House museums, Tourism, Web | Add a Comment

The house museum was once the center of pop culture history in the U.S. But today, once notable places like Colonial Williamsburg’s Carter’s Grove have been shut down and de-accessioned, and house museums across the U.S. and Britain are struggling or closing.
I do not share the doom. I see the damage as entirely self-inflicted. Overly [...]