It is surprising that it takes so long for people to learn that content helps build website readership.
To get traffic to a website,  you can only do three things. You can either run ads, create inbound links or build content. While there is nothing wrong with the first two, building content is the best long [...]

Hint: It’s about finding the cool stuff, and making cult favorites out of the mundane
Everyone has to brand these days. It started with product brands, then service brands. Now we all have to have a personal brand. And cities now talk about “branding” themselves. Good earth. Can’t we just go to work?
In the old days, [...]

SARASOTA – When a Florida apartment complex needed an image on the web, Black Cow Press gave them a simple solution. The apartment complex, just a stone’s throw from Siesta Key, only had about a dozen units, and didn’t have the size or scale to afford a big, e-commerce site.
The solution? A five-page guide to [...]

Facebook is combines the immediacy of the web with the hyper-local aspects of the old-time weekly newspaper. It is a powerful community, and a marketer’s dream.
How best to attack it? It’s easy to set up pages and posts, but what’s the next step?
Try building an application related to your industry. For our website BrandlandUSA.com, we [...]

RICHMOND – When floral designer Sarah Chiffriller launched her own business, Petals Sarah, she wanted a website that was inexpensive, easy-to-update and search-engine friendly.
The result? PetalsSarah.com, a website that not only promotes her cash-and-carry florist business, but helps to position her as a leading designer of flowers in Richmond, Virginia.
Keyword-rich, she wins an audience from [...]