RICHMOND – When floral designer Sarah Chiffriller launched her own business, Petals Sarah, she wanted a website that was inexpensive, easy-to-update and search-engine friendly.

The result? PetalsSarah.com, a website that not only promotes her cash-and-carry florist business, but helps to position her as a leading designer of flowers in Richmond, Virginia.

Keyword-rich, she wins an audience from around the country for her work, as well as providing a user-friendly landing page for her ConstantContact email campaigns.

Richmond is a busy market with sophisticated tastes; the only way to get around the clutter is to have a point of view and a forum.

See more at www.petalssarah.com.