SARASOTA – When a Florida apartment complex needed an image on the web, Black Cow Press gave them a simple solution. The apartment complex, just a stone’s throw from Siesta Key, only had about a dozen units, and didn’t have the size or scale to afford a big, e-commerce site.
The solution? A five-page guide to the apartments using the open source WordPress and free templates. It’s easy to update; they can do it themselves. Three days of Google Adwords gave the new site massive exposure, at minimal cost.
On the site, we included a promo of the Darlings’ on-site Pottery studio, and talked about the natural setting of the units. The site serves as a companion landing page to their regular (and free) ads on craigslist.com.
Many websites fall on tricks like Flash graphics to grab users, but keyword-dependent businesses need a different approach. Strong images and descriptive copy helped get the word out about the apartments.
