Churches are taking advantage of all of the new media. The reality? If there were still religion writers at daily papers (which there are aren’t) you wouldn’t need them to tell your story as churches have all the tools they need to get the word out on the web.

Remember. Each time you post something on the web with your church’s name on it, you spread the word about you, and your faith. In addition, register your church’s name in each of the social media websites; it will help you build links back to your main church website.

• Skype: Use Skype to broadcast sermons to homebound parishioners and across the world. Skype can also be used during meetings and services to talk to missionaries around the world who are working with your church.
• Twitter: Group and youth leaders can use Twitter to talk to members. Have them post the Twitter feed to Facebook; it can be done automatically.
• WordPress: Use blog softtware like WordPress for managing the content of your entire church website. Encourage ministers and even your choir and music directors to have their own blogs and post content related to their work. Not only sermons can be posted, but links and resources for study after church.
• Flickr: Post documentary-like pictures of the church buildings, as well as photos of church events. Tag each photo so that it can be found by others looking for photos of other things. Take photos of food drives and other church events. You should also post photos from mission trips as they happen.
• Use Facebook as an ersatz congregation directory.
• Scribd is an excellent service that allows people to post documents like bulletins, newsletters, sermons and such. Use it to post religious documents for other churches around the world. For instance, you can publish study materials, worksheets and even Sunday school coloring sheets. Make sure that whatever you share has your church’s website, address and telephone on the sheet, so you get some value out of it.