It is surprising that it takes so long for people to learn that content helps build website readership.
To get traffic to a website,  you can only do three things. You can either run ads, create inbound links or build content. While there is nothing wrong with the first two, building content is the best long [...]

It surprises us how few companies have an authoritative history published online. Even companies that are 10 years old have a history, albeit a short one.
There is one main reason why you want to publish a history of your company online. It’s because consumers want companies with experience. Period. There is a difference between IBM [...]

Below are a few ideas and best practices; talk to us if you need some guidance on setting up an internal or external program.

Newspaper account representatives have always turned to special sections when regular page revenue is slow. And there is good reason why; it gives the paper a reason to market to new audiences that don’t use the paper.
Black Cow Press believes these sections are more important than ever. But beware; you must be careful that you [...]

To the American, Scotland has been seen as a happy land of Scotch, golf, castles, Sean Connery and Braveheart. (At right, 93rd Sutherland Highlanders, 1854, by R. Poate. That’s what Americans think of when they imagine Scotland).
But the recent issues with Lockerbie could do damage, as Americans just cannot begin to understand the decision. Perhaps [...]

If you sell clothes, talk about clothing. If you sell hardware, teach people how to build things.

Hint: It’s about finding the cool stuff, and making cult favorites out of the mundane
Everyone has to brand these days. It started with product brands, then service brands. Now we all have to have a personal brand. And cities now talk about “branding” themselves. Good earth. Can’t we just go to work?
In the old days, [...]

Does it load quickly? Do you have analytic software installed so you know where your traffic originates and what they are looking for? Do you have all the pages up that you need?

FALLS CHURCH – When a leading Washington, D.C.-area non-profit needed help building a site for its new greenhouse gas emissions analytic program, it looked to us.
We developed a news headline service for them, as well as a content plan to help position their research work in this new era of social media.
The addition of content [...]

Building an association between you and idea is as simple as, well, ideas. You just have to put them down.
In the fall of 2008, Black Cow’s Garland Pollard decided he wanted to launch a publication on branding as an extension of his small branding blog. He wanted a publication that wrote about brands that he [...]