Churches are taking advantage of all of the new media. The reality? If there were still religion writers at daily papers (which there are aren’t) you wouldn’t need them to tell your story as churches have all the tools they need to get the word out on the web.
Remember. Each time you post something on [...]

Building your brand name used to be about running commercials. No longer.
Today, with new technology, you still need to run commercials and do in-store, and all those other things. But now, you need to do other things, including posting content about your company on the web.
One of the easiest ways to do it is through [...]

Imagine your city without a daily paper. Newspaper publishers, editors, managers and owners are worrying, not only about having to lay off staff, but who will cover the community in a meaningful way.
In Economics 101, it’s the classic “free rider” problem. Who will attend planning meetings and the statehouse? Who will investigate police and crime? [...]

The house museum was once the center of pop culture history in the U.S. But today, once notable places like Colonial Williamsburg’s Carter’s Grove have been shut down and de-accessioned, and house museums across the U.S. and Britain are struggling or closing.
I do not share the doom. I see the damage as entirely self-inflicted. Overly [...]

So someone has suggested that your company needs a “social media” strategy. Whoa daddy. We’ve seen over and over that companies don’t understand it. They either over-estimate it and make it too complex or under estimate how difficult it is.
From working in social media for the last three years, we’ve gathered our Five Fallacies. Hope [...]

It is surprising that it takes so long for people to learn that content helps build website readership.
To get traffic to a website,  you can only do three things. You can either run ads, create inbound links or build content. While there is nothing wrong with the first two, building content is the best long [...]

It surprises us how few companies have an authoritative history published online. Even companies that are 10 years old have a history, albeit a short one.
There is one main reason why you want to publish a history of your company online. It’s because consumers want companies with experience. Period. There is a difference between IBM [...]

Below are a few ideas and best practices; talk to us if you need some guidance on setting up an internal or external program.

Newspaper account representatives have always turned to special sections when regular page revenue is slow. And there is good reason why; it gives the paper a reason to market to new audiences that don’t use the paper.
Black Cow Press believes these sections are more important than ever. But beware; you must be careful that you [...]

To the American, Scotland has been seen as a happy land of Scotch, golf, castles, Sean Connery and Braveheart. (At right, 93rd Sutherland Highlanders, 1854, by R. Poate. That’s what Americans think of when they imagine Scotland).
But the recent issues with Lockerbie could do damage, as Americans just cannot begin to understand the decision. Perhaps [...]