Content can move between mediums, embracing the strength of each.

The first project of Black Cow Press was the Richmond Great Eats Directory. It was a simple concept, namely a printed restaurant guide to the Richmond-Petersburg radio market.

Black Cow Press sold the advertising, and WRVA sold the distribution, which it then promoted on the air.

A win for both. And the restaurant community, which got a free promotional boost.

Email Chief Content Editor Garland Pollard for more ideas like this. Or call me at (703) 745-8602.