BlackCowPress » resort http://www.blackcowpress.com Web Strategy, Web Content Management Sat, 31 Jul 2010 04:15:51 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Website for Apartment Complex and Pottery Studio http://www.blackcowpress.com/got-a-new-site-coming/ http://www.blackcowpress.com/got-a-new-site-coming/#comments Fri, 31 Jul 2009 20:20:30 +0000 Garland Pollard http://www.blackcowpress.com/?p=1 SARASOTA – When a Florida apartment complex needed an image on the web, Black Cow Press gave them a simple solution. The apartment complex, just a stone’s throw from Siesta Key, only had about a dozen units, and didn’t have the size or scale to afford a big, e-commerce site. The solution? A five-page guide to [...]]]> Darling Apartments of SarasotaSARASOTA – When a Florida apartment complex needed an image on the web, Black Cow Press gave them a simple solution. The apartment complex, just a stone’s throw from Siesta Key, only had about a dozen units, and didn’t have the size or scale to afford a big, e-commerce site.

The solution? A five-page guide to the apartments using the open source WordPress and free templates. It’s easy to update; they can do it themselves. Three days of Google Adwords gave the new site massive exposure, at minimal cost.

On the site, we included a promo of the Darlings’ on-site Pottery studio, and talked about the natural setting of the units. The site serves as a companion landing page to their regular (and free) ads on craigslist.com.

Many websites fall on tricks like Flash graphics to grab users, but keyword-dependent businesses need a different approach.  Strong images and descriptive copy helped get the word out about the apartments.

See www.darlingapartments.com

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