Writer and editor Garland Pollard of Black Cow Press writes and develops content and websites that promote your company, non-profit, brand, practice or destination. Developing custom content not only improves search engine rankings, but lets customers hear your side of the story, without a media filter.

Talk to Garland about:

Web Copy

Use web content to position your company at the leading edge of your industry through advertorials, stories or blog posts.

Web Content Management

Use web content to position your company at the leading edge of your industry through advertorials, stories and other content. Make sure that the content is SEO friendly, and it helps drive traffic.

Web production

We’re not talking about building the website. We mean putting the pieces together to make sure it all makes sense. Having a web producer also ensures that content is managed properly, that web designers are utilized properly and that software decisions about the site are made properly.

White Papers and Case Studies

IBM does it. Exxon does it. Major consulting firms do it. It’s the white paper, and it is a document that takes an issue, and spells it out in detail. One white paper might be the cost of a single newspaper ad but influence dozens of opinion leaders.

Smaller case studies are also essential to marketing. You need to tell stories about your work, and how it came together.

Company History

A company history isn’t just an expensive coffee table book. A company history is a narrative of the who, what, why, when and where of your company or place, and so critical in this information age. It’s the reference record for facts online, and it ensures that you start the online conversation on your own terms.

Writing talent

While we are not a placement agency, we can help you find the resources to keep your site updated.